At Perimeter Insights, thought leadership isn’t a marketing exercise — it’s our craft.
This is where we explore what’s working in fresh, what isn’t, and how shopper truth, practical insights, and real-world clarity can move the industry forward.
Fresh deserves better. This is where we begin.
83rd Annual Cherry Institute
January 7, 2026
Adam Brohimer, President and Co-founder of Perimeter Insights, will present at the 83rd Annual Cherry Institute on January 7, 2026. More details to follow. Click here for a link to the event: https://lnkd.in/ebeCD2Ya
North Central Washington Tree Fruit Days
January 21, 2026
Adam Brohimer, President & Co-founder of Perimeter Insights, will present at this event sponsored by WSU Extension, NW Cherries, NCW Fieldmen’s Association, and NW Pears. This series of events serves over one thousand participant growers and industry professionals every year. The presentation will be in person at the event and online. More details to follow.
Fresh Deserves Better Webcast Series Episode 1
January 20, 2026
What’s Broken in Fresh / The Promise of Fresh
David Haaf, CEO of the International Dairy Deli Bakery Association, will be our special guest. We begin by naming the problem—and the opportunity. A candid look at what isn’t working in Fresh today, and a hopeful vision for what the industry can become when it aligns around clarity, craft, and the needs of real shoppers.
Fresh Deserves Better Webcast Series Episode 2
February 10, 2026
Bad Data / Good Decisions
Gina Peck, Director of Marketing, Deli, Tyson Foods joins Adam Brohimer and Eric Le Blanc. Fresh data can confuse, mislead, or overwhelm—but it can also empower. We examine the data challenges suppliers and retailers face today, and discuss how syndicated data, thoughtfully used, can drive better decisions and better results.
Fresh Deserves Better Webcast Series Episode 3
March 17, 2026
Making Category Management Work in Fresh
Adam Brohimer, Eric Le Blanc, and a special guest to be announced. Category Management must evolve for Fresh. We talk about how CatMan principles need to adapt—and how Fresh categories can benefit from smarter alignment, better communication, and grounded decision-making.
Fresh Deserves Better Webcast Series Episode 4
April 14, 2026
It’s the Consumer, Stupid
Christopher Brace, shopper marketing expert and founder and CEO of Story Legacy, joins Adam Brohimer and Eric Le Blanc. Fresh lives or dies with the consumer. We explore research and communication strategies that create emotional connection, build trust, and move shoppers—because without consumer truth, nothing else works.
IDDBA – Perimeter Insights Webinar
April 21, 2026
Syndicated Sales Data: What’s Wrong with It, and Why You Shouldn’t Live Without It
Syndicated data is foundational, but deeply imperfect. We’ll explore its limitations, where it misleads, and why abandoning it only creates bigger blind spots. More importantly, we’ll discuss how to use it intelligently.
Fresh Deserves Better Webcast series Episode 5
May 19, 2026
Primary Research for Fresh
David Mills, consumer research expert and Founder and President of Mills Consulting Group joins Adam Brohimer and Eric Le Blanc. Fresh research needs its own approach. We examine best practices for designing, fielding, and interpreting primary research that actually serves business objectives and helps organizations see the truth clearly.
Fresh Deserves Better Webcast Series Episode 6
June 16, 2026
Get the Word Out: Telling the Fresh Story
Our guest will be Stephanie Reid, President & COO of The Shelby Report. We close by discussing how the Fresh industry communicates—internally, externally, and with shoppers. We explore how trade media, suppliers, retailers, and organizations can raise clarity and confidence across the whole ecosystem.
IDDBA – Perimeter Insights Webinar
July 14, 2026
DemandView: Using Consumer Demand Instead of Sales History to Drive Better Decisions
Most companies rely on sales history as their primary diagnostic tool—and it leads to shallow conclusions. This session presents a more actionable framework: understanding performance through the lens of consumer demand across your retailer landscape.
IDDBA – Perimeter Insights Webinar
October 6, 2026
Dashboards Aren’t Insights: Understanding What They Can Do — and What They Cannot
Dashboards are helpful, but they are not a substitute for thinking. We’ll examine what dashboards are good at, where they fall short, and how to build a disciplined practice of turning information into insight—and insight into action.
IDDBA – Perimeter Insights Webinar
December 15, 2026
If Insights Don’t Serve Strategy, They’re Wasting Money
An effective insights program must arise from your business objectives and be accountable for advancing your goals. In this session, we explore how to align your insights function with strategy so that every dollar spent has a purpose—and a payoff.