Available now on Amazon.com!
What’s broken in fresh — and how to fix it.
Fresh deserves better than the way it’s been measured, managed, and marketed.
For too long, the fresh side of the store has been held to standards and data systems that were never built for it — and it shows.
Fresh Deserves Better takes an honest look at what’s not working in fresh insights and how to make it right. It’s a practical guide for leaders who know that better data isn’t enough — you need better questions, sharper context, and a plan that connects insight directly to business strategy.
Written by the founders of Perimeter Insights, the book combines decades of experience in food marketing, category management, and shopper insight to show what a better future for fresh can look like — and how to get there.
Fresh deserves better.
And so does the industry that depends on it.