About Perimeter Insights
Built differently. Intentionally small. Intentionally senior.
We didn’t set out to build a big company.
We set out to build a small one — with big impact.
Perimeter Insights is founder-led, strategy-first, and built to work directly with the clients who trust us most.
Adam Brohimer
President & Co-founder

Adam Brohimer brings more than twenty years of business-insights experience in the fresh food industry. He’s helped clients grow by delivering advanced analytical insights, executing consumer and market research, and developing technology solutions that reveal new opportunities and drive efficient growth.
Over the years, Adam has supported boards, commissions, and grower-shipper-marketers across nearly every produce commodity—as well as clients in meat, deli, bakery, dairy, and seafood. His expertise and strategic collaborations have helped companies expand their reach, refine product portfolios, and meet consumer demand with confidence.
A frequent industry speaker, Adam has presented at events including Seafood Expo North America, IDDBA, the National Grocers Association, and IBIE. In 2014, Produce Business recognized him among its “40 Under 40.”
Adam began his career in retail grocery with Omaha-based Baker’s Supermarkets, where he worked across multiple departments and gained a lasting respect for the front lines of food retail. A lifelong Nebraska Cornhuskers fan and a second-degree black belt in Taekwondo, Adam lives in Laguna Hills, California, with his wife and their two young children.
Eric Le Blanc
Principal & Co-founder

Eric Le Blanc has spent nearly three decades in food marketing, including twenty years with Tyson Foods Inc., where he served as Vice President of Marketing for the Deli Division. At Tyson, he helped pioneer the use of data analysis and consumer insights to guide both corporate strategy and customer development, earning multiple awards for category-management excellence and contributing to a sales increase of more than 300 percent.
Recognized as an industry leader, Eric served five years on the Board of Directors of the International Dairy Deli Bakery Association and received the organization’s Legendary Champions of Change Award. He has written and spoken extensively on food-marketing strategy and the role of insight in business growth.
Eric is a husband of 38 years, father of four, marketer, and strategist — as well as a writer, musician, and hobby farmer who brings creativity and curiosity to everything he does.
David Mills
Consumer Research

David Mills brings more than two decades of experience in marketing research, product development, and market planning. He is the founder of The Mills Consulting Group, established in 1996, where he has led projects for companies across industries—delivering insight through both primary (qualitative and quantitative) and secondary research.
Earlier in his career, David held account and project-management roles with several of the country’s leading research firms, including Elrick & Lavidge and Maritz. He has also served on the Board of the Atlanta chapter of the American Marketing Association, chairing its Marketing Research Special Interest Group.
David holds a B.A. in Liberal Arts from Oglethorpe University, a B.S. in Chemical Engineering from Georgia Tech, and an M.B.A. in Marketing and Business Policy from the University of Chicago. While at Georgia Tech, he was President of AIChE, named the Society of Professional Engineers’ Student of the Year, and co-captain of the Yellow Jackets basketball team.
Our Philosophy
We believe insight only matters when it earns its keep.
That’s why every project begins with strategy and ends with measurable impact.
We keep our team small, our clients close, and our focus sharp.
We’re New – And That’s Good News
Yes, we’re a new company. But we bring decades of experience in fresh foods and a record of individual success.
Being new also means new thinking, a new business model, and new energy. We’re bringing an innovative suite of products to market — built on what we’ve learned and driven by what we know can be better.
Yes, we’re new.
And that’s a good thing.
