We didn’t set out to build the biggest insights company in Fresh. We set out to build the most trusted.
Founder led. Strategy first. Because in any business, insight needs to earn its keep.
Built Differently – By Design.
We built Perimeter Insights differently — intentionally small, intentionally senior, intentionally focused.
Our clients work directly with the principals who’ve led billion-dollar brands and built category strategies from the inside.
That’s not small — that’s precision.
We don’t scale through volume; we scale through value.
By staying founder-led and purposefully focused, we deliver concierge-level service and founder-level business strategy to a small number of clients.
It’s how trust is built and results are earned.
Our Solutions
Each tool we offer is designed to answer a different kind of question — but all share the same purpose: helping insight earn its keep.
DemandView
From Sales History to Sales Potential.
Syndicated sales data tells you what was sold in the past — but wouldn’t you rather know what your potential sales could be? DemandView provides a customized, store-level view of demand for your product or category, showing you where opportunity truly exists.
Use it when: you need to identify your real sales potential.
RetailerView
Tailored insight for every retail partner.
All retail is local — and every strategy should be, too. RetailerView helps you translate shopper and category insight into retailer-specific action plans that strengthen collaboration and joint value creation.
Use it when: you’re ready to take your customer from transactional to strategic.
ExecutiveView
Control the Message.
Customized for your strategic customers, ExecutiveView helps you deliver the insights, the plan, the progress, and the results — ensuring the value you bring is visible beyond your buyer and your message stays focused and strategic.
Use it when: you’re ready to turbo-charge the value of your retailer relationship.
Insights Audit
Make insight serve business objectives.
Don’t start with a tool — start with a plan. What are you trying to achieve? What do you need to know to get there? What do you already know? We’ll help you answer these questions so the solution we propose does exactly what it’s supposed to.
Use it when: you’re ready to make sure every insight investment pays its way.
Different tools, one philosophy: Fresh Deserves Better
Thought Leadership
Ideas that challenge the way fresh thinks — and the way it performs.
Fresh Deserves Better – The Book
Insights in fresh are broken — more so than we may realize.
In Fresh Deserves Better, we clarify what’s not working, show how to fix it, and offer a vision for what fresh insights can become.
Available now on Amazon.com:
What We’re Thinking
Articles, webcasts, and conversations from the front lines of Fresh.
From demand trends to category strategy to the final mile — we share what we’re learning, and what it means for the business of fresh.
Fresh Deserves Better Webcast Series: We take you through the book, one chapter at a time, in a monthly conversation about the world of Fresh and its enormous potential. First webcast will be January 20, 2026 at 1:00 ET.
Weekly Blog: Once per week we share our thoughts and perspectives on all things Fresh.
Upcoming Events:
Start a Conversation
Lots of companies want to sell you a product — like a gym membership.
They get paid whether or not you ever go to the gym and whether or not you ever reach your goals.
Think of us more like a personal trainer.
The conversation we want to have with you starts with, “What are your goals?”
To lose weight? Build strength? Get in better shape?
Once we understand your goals, we can talk about a schedule and plan that fits you — one that’s structured for success. A good trainer is invested in your results. They work hard to make the plan work for you and stay with you until you see progress.
That’s closer to how we work.
Get in touch. Let’s talk about your business.
What are you trying to accomplish? What keeps you up at night?
Then let’s start with a plan that works for you.